Social media: Deciding which platforms work best for your business.Most businesses now realise that social media is here to stay and that building a social media presence could benefit their business - but on which platforms? To help you decide where your best opportunities lie, here’s a guide to the five most popular social media platforms for business: http://bit.ly/SyBNxL

Social media: Deciding which platforms work best for your business.

Most businesses now realise that social media is here to stay and that building a social media presence could benefit their business - but on which platforms? To help you decide where your best opportunities lie, here’s a guide to the five most popular social media platforms for business: http://bit.ly/SyBNxL

Facebook is the most popular social networking service. It’s great for businesses of any size and in any industry. Advertise your services, promote events, post photos and videos, run contests, purchase ad campaigns and provide regular updates to connect with your clients.

Twitter provides a fast-moving stream of succinct updates. Limited to 140 characters per tweet, external content, websites and media can be linked to them. Updates appear publicly on the web and in followers’ feeds, and permission isn’t required to connect with other users.