B2C originally shared this post:

B2C originally shared this post:

Over the years I’ve counseled all sorts of clients on issues relating to social media marketing and pr. There definitely is not, a one-size fits all when it comes to mapping social media objectives to business objectives. There are a lot of things that play into deciding  to leverage social media and in what way you want to use it. Things like industry, business size, number of locations all play a part, along with a deep understanding of what your overall marketing and business objectives are. The thing that astonishes me however, is that there exists a segment of the business world that still seems conflicted over localized social media. The segment I’m referring to in this post are businesses that reach consumers through a local, brick and mortar, channel.

Read more at http://www.business2community.com/social-media/corporate-social-media-marketing-making-the-case-for-a-local-social-strategy-0251356#SqPbjQOlzolAez3G.99