In the last few years, the startup scene in Southeast Asia has received a lot of attention with a few successful startups expanding regionally from their home nations. In Southeast Asia, the individual countries (except Indonesia) are not a really huge market for investors to get excited about, but as a region it is one of the hottest geographies in the world for investors. Hence a lot of startups are looking to expand here and capture this opportunity with multi-country operations.
Startups have taken different paths to expand regionally. Some have started off in one country (Singapore, Hong Kong are popular ones), confirmed the concept and gained traction, raised growth capital and then expanded to other countries (eg. PropertyGuru). Some other startups take a big-bang approach and start off by launching in multiple countries right from the start (as with Foodpanda, Zalora, Lazada, Groupon, etc). Read more
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