Sales Myths - Selling's Easy and My Product's So Good It Sells Itself

At the end of the day, sales are what makes or breaks a small business. Yet many entrepreneurs, especially those who are the product gurus in their company, never fully grasp either their importance or the process that drives them. To them, sales are just a function of having an excellent product (from a design and technical standpoint) that customers flock to. Basically, the product practically sells itself. And, often, these attitudes have little to do with whether the small business is just starting out or has been around for years.

First, let's dispel the myths.

If selling was so easy, everybody would succeed at it. And they don't. Oh, sure there are those unique sales folks who could sell space heaters in Hell, but not nearly as many as you'd think. The sales game is way tougher these days, with more competition for virtually every product or service and easier communication about them. And customers have changed.Since they have more options, they're more demanding with higher expectations. Read more (by Lonnie Sciambi)