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Do you remember Flooz.com? Like lots of websites spawned in the late '90s, it aimed big and spent bigger. "Flooz" was a virtual currency you could use at any retailer who'd accept it, but the company squandered lots of real currency in the process—at least $35 million—before going bankrupt in 2001, after 19 months. In a world of web winners and losers, it merited its own notorious category: a "floozer," you might say.
Today, a flameout like Flooz would be unlikely to replicate in the fast-expanding world of lean startup...
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