How Great Entrepreneurs Think. This is an excellent article about a process called "effectual reasoning". . It turns out, great entrepreneurs don't always have goals, instead the do what they can with what they've got and the goals come later. Highly recommended read.

How Great Entrepreneurs Think.   This is an excellent article about a process called  "effectual reasoning".  . It turns out, great entrepreneurs don't always have goals, instead the do what they can with what they've got and the goals come later.   Highly recommended read.

What distinguishes great entrepreneurs? Discussions of entrepreneurial psychology typically focus on creativity, tolerance for risk, and the desire for achievement—enviable traits that, unfortunately, are not very teachable. So Saras Sarasvathy, a professor at the University of Virginia's Darden School of Business, set out to determine how expert entrepreneurs think, with the goal of transferring that knowledge to aspiring founders. While still a graduate student at Carnegie Mellon, Sarasvathy—with the guidance of her thesis supervisor, the Nobel laureate Herbert Simon—embarked on an audacious project: to eavesdrop on the thinking of the country's most successful entrepreneurs as they grappled with business problems. She required that her subjects have at least 15 years of entrepreneurial experience, have started multiple companies—both successes and failures—and have taken at least one