Business Ideas. Interesting approach here. It says you focus in on one area and then look for "unexpected occurrences in the marketplace that cause a market to rethink itself" Worth a read.

Business Ideas.  Interesting approach here.  It says you focus in on one area and then look for "unexpected occurrences in the marketplace that cause a market to rethink itself"   Worth a read.

What ideas actually are

My personal opinion is that this belief is held because a lot of people simply do not understand what ideas actually are. My definition of an idea is – a concept that lies in the middle of two other concepts or, put simply – the connection between two concepts.

A quote from an old Wired Magazine interview with Steve Jobs sums this concept up perfectly:

Steve Jobs: “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.”...