Social networks are a powerful collaboration tool+Nicola Millard said businesses need to understand the “hive mind” of social networking. “We call it ...Expand this post »

Social networks are a powerful collaboration tool

+Nicola Millard said businesses need to understand the “hive mind” of social networking. “We call it ...
Expand this post »

Social networks may be the best tools for business collaboration, according to BT’s Customer Service Futurologist Dr. Nicola Millard. In a recent video interview, Millard said businesses should be embracing social media instead of shunning it.

Millard believes that the word “social” in social media has many businesspeople eschewing social networking in favor of e-mail and other traditional marketing strategies. “A lot of people interpret [social media] as fun play and not work,” she said. Those people are missing the point that social media is actually one of the most effective business collaboration tools.

It may be hard for some to understand why a business would attempt to recruit on Facebook, or make social networking any kind of priority. Millard said smart businesses engage in social media, “Because you’ve just recruited someone who can get a job, who can socialize, who can collaborate.”