Andre Weyher, a former Google employee, recently spoke with Australian search marketer James Norquayand offered some interesting insight for SEO marketers. In the interview, Weyher advised companies to “forget about SEO” to consistently improve search position.
While the insight may not seem new to many, sites still struggle with over-optimization that leads to penalties. The development and continued updates of Google’s Penguin algorithm make avoiding over-optimization even more important.
In the interview, Weyher urged marketers to develop sites and content that speaks to users, saying it’s “most important” to “focus on content quality.” Any element of a page designed solely to attract a search crawler will result in a penalty eventually as Google is working to identify and reward those who build sites because they are passionate about a topic.
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