Social networks are a powerful collaboration tool+Nicola Millard said businesses need to understand the “hive mind” of social networking. “We call it network expertise,” she said. ... a business can start the social conversation simply by broadcasting a message asking “Who knows about this?”Nicola Millard is a Customer Experience Futurologist and Science Fiction Geek with the BT Group, a communications company with 100,000 people in 170 countries.

Social networks are a powerful collaboration tool

+Nicola Millard said businesses need to understand the “hive mind” of social networking. “We call it network expertise,” she said. ... a business can start the social conversation simply by broadcasting a message asking “Who knows about this?”

Nicola Millard is a Customer Experience Futurologist and Science Fiction Geek with the BT Group, a communications company with 100,000 people in 170 countries.

Social networks are a powerful collaboration tool

+Nicola Millard said businesses need to understand the “hive mind” of social networking. “We call it network expertise,” she said. ... a business can start the social conversation simply by broadcasting a message asking “Who knows about this?”

Nicola Millard is a Customer Experience Futurologist and Science Fiction Geek with the BT Group, a communications company with 100,000 people in 170 countries.